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| Cheers to Campari, a pre-dinner cocktail imported from Italy. / Courtesy of Edrington Korea |
Edrington Korea and the Italian Chamber of Commerce in Korea (ICCK) have completed a campaign to promote Campari, a pre-dinner Italian cocktail, among local fine diners.
In cooperation with 17 Italian restaurants in Seoul, Edrington, which imports Campari, and ICCK said Sunday that the Aperitivo Week campaign had been a success.
The campaign was the first in the Reddy to Italy year-long project to publicize Italy's dining culture, Campari and other pre-dinner alcohol drinks.
Over the past week, diners visited Harmonium, Il Chiasso and 15 other restaurants for complimentary welcome drinks and aperitivo cocktails that go well with Italian dishes.
Customers also received a free ticket to the aperitivo after-party, which will be held at BARN Lounge in Hannam-dong, Seoul, on Sept. 6. At the party, they will be given an aperitivo cocktail and canapes _ biscuits or bread with cheese or meat on top.
"Most Koreans usually drink wine with Italian or other Western dishes, but Campari and other cocktails from Italy also go well with them," said an Edrington Korea official. "This is why we organized the Aperitivo Week. Hopefully, many local diners experienced Campari, which has been loved by Italians for nearly 160 years, and other pre-dinner cocktails. We will continue to organize more promotional events in cooperation with Italian restaurants to raise the awareness of Italian food and alcohol."
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