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| Jason Chung GroupM Korea CEO |
GroupM Korea, one of the largest foreign advertising agencies operating in Korea, has appointed Jason Chung as its new CEO effective Sept. 13, replacing former CEO Cho Seon-koog who left the firm last December.
The company said Monday Chung will oversee its operations and coordinate with the heads of its affiliated media agencies, including Mindshare, MEC, Mediacom, Maxus and M2 Digital. GroupM also owns online search firm DTSI.
Together with its affiliates, it generated 380 billion won ($336 million) in sales in 2016, including 220 billion won from its digital banner and ad online search businesses.
Prior to joining GroupM, Chung served in various managerial posts at online firms in Korea over the past 17 years. He worked as a consultant at global consulting firm Accenture and general manager at eBay, Travelocity and Trip Advisor.
He also headed the Korean unit of EF Education First, an international education company specializing in language training, educational travel, academic degree programs and cultural exchanges. EF Education First employs 43,500 people and operates 500 offices and schools in more than 50 countries.
"I am excited to be part of a fast-growing and dynamic organization like GroupM amid the rapidly changing media environment," Chung said. "I will do my best to expand GroupM's presence in Korea by creating synergy among our affiliates and closely working together with our clients. We will continue to provide high-quality, premium media consulting and advertising services to help our partners grow."
Born in 1971, he received an MBA from the Whitman School of Management at Syracuse University.
GroupM is a multinational media and advertising powerhouse with over 27,500 employees in 400 offices worldwide, offering data, media and technology services. Some of its clients include P&G, LG, Audi, Chanel, Red Bull, Goldman Sachs, Volkswagen, Expedia and Hotels.com.
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