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| Kyochon F&B Chairman Kwon Won-kang, left, poses with La Kaffa Chairman Henry Wang after signing an MOU for a master franchise contract of Kyochon Chicken in Taiwan at Kyochon F&B's headquarters in Osan, Gyeonggi Province, on Jan. 12. Courtesy of Kyochon F&B |
By Kim Jae-heun
Kyochon F&B, the owner of Korea's leading fried chicken franchise Kyochon Chicken, said Sunday that it signed a memorandum of understanding (MOU) with La Kaffa International Group (La Kaffa) for a master franchise contract to enter the Taiwanese market.
La Kaffa is one of Taiwan's top three food and beverage companies that leads the restaurant business there with its solid infrastructure. It operates a global beverage company that has 2,500 stores around the world along with several more dessert and tea cafes in and outside of Taiwan.
Interest in Korean food has been steadily increasing in Taiwan thanks to the growing popularity of Korean series, movies and music.
Kyochon Chicken has been leading the local fried chicken franchise market for the past 32 years with its popular menu items of Honey, Red and Kyochon Series fried chicken.
Starting with the MOU with La Kaffa, Kyochon F&B plans to offer Taiwanese customers the chance to experience various Korean-style fried chicken dishes.
"Our MOU with La Kaffa is the first step to promote Korean fried chicken in Taiwan, the country of gastronomy. With our unique menu items and food strategies, we will do its best to focus on the Taiwanese market and further expand the business to the global stage," Kyochon F&B Chairman Kwon Won-gang said.
The company also plans to cooperate with La Kaffa to promote new growth engines, such as K-sauce, meal kits and private brand craft beer in Taiwan.
