 |
| Hyundai Motor CEO Jang Jae-hoon stands next to the new Grandeur model during a launching event held online on Nov. 14. Courtesy of Hyundai Motor |
By Kim Jae-heun
Hyundai Motor CEO Jang Jae-hoon showed confidence about the company's new Grandeur sedan, which it revealed on Monday.
Known as the "president's car," the Grandeur has come out with its first full redesign in six years.
The company said it will begin sales of its flagship vehicle on Nov. 14. At the online launching event, Jang introduced the seventh generation of the Grandeur as a product that both inherits the model's legacy and contains future value.
"The new Grandeur is an innovative model that has been developed over many years with our workers' devotion. We have not only kept our 36-year-old brand heritage in the vehicle but also added advanced technology that exceeds market expectations. The new model will provide a whole new experience to our customers," the CEO said.
The new design of the Grandeur pays homage to its first-generation model, which was popular for its angular body shape. It has the longest wheelbase among all the vehicles in its class, giving the sedan a premium image.
The new Grandeur sedan boasts a total body length of 5,035 millimeters, increased by 45 millimeters compared to the previous model. Hyundai Motor also extended its wheelbase and rear overhang by 10 millimeters and 50 millimeters, respectively, to secure ample space within the vehicle.
In order to realize a future-oriented image, the front part of the car integrates daytime running lamps, positioning lamps and direction indicators in a single line according to the concept of a "seamless horizon lamp." The interior focuses on providing a wide space by introducing a slim, ergonomic design.
The new Grandeur is equipped with 10 airbags and other safety features, such as front collision avoidance, highway driving assist, reverse parking collision avoidance and remote smart parking assist systems. It is priced at 37 million won ($28,000) to 46 million won ($35,000).
![[INTERVIEW] Production company AStory expects great success with 'Extraordinary Attorney Woo' franchise](https://img.koreatimes.co.kr/upload/thumbnailV2/06bfe09b25694aafbd347202cbad4257.jpg/dims/resize/178/optimize)
