The Korea Times
amn_close.png
amn_bl.png
National
  • Politics
  • Foreign Affairs
  • Multicultural Community
  • Defense
  • Environment & Animals
  • Law & Crime
  • Society
  • Health & Science
amn_bl.png
Business
  • Tech
  • Bio
  • Companies
  • World Expo 2030
amn_bl.png
Finance
  • Companies
  • Economy
  • Markets
  • Cryptocurrency
amn_bl.png
Opinion
  • Editorial
  • Columns
  • Thoughts of the Times
  • Cartoon
  • Today in History
  • Blogs
  • Tribune Service
  • Blondie & Garfield
  • Letter to President
  • Letter to the Editor
amn_bl.png
Lifestyle
  • Travel & Food
  • Trends
  • People & Events
  • Books
  • Around Town
  • Fortune Telling
amn_bl.png
Entertainment & Arts
  • K-pop
  • Films
  • Shows & Dramas
  • Music
  • Theater & Others
amn_bl.png
Sports
amn_bl.png
World
  • SCMP
  • Asia
amn_bl.png
Video
  • Korean Storytellers
  • POPKORN
  • Culture
  • People
  • News
amn_bl.png
Photos
  • Photo News
  • Darkroom
amn_NK.png amn_DR.png amn_LK.png amn_LE.png
  • bt_fb_on_2022.svgbt_fb_over_2022.svg
  • bt_twitter_on_2022.svgbt_twitter_over_2022.svg
  • bt_youtube_on_2022.svgbt_youtube_over_2022.svg
  • bt_instagram_on_2022.svgbt_instagram_over_2022.svg
The Korea Times
amn_close.png
amn_bl.png
National
  • Politics
  • Foreign Affairs
  • Multicultural Community
  • Defense
  • Environment & Animals
  • Law & Crime
  • Society
  • Health & Science
amn_bl.png
Business
  • Tech
  • Bio
  • Companies
  • World Expo 2030
amn_bl.png
Finance
  • Companies
  • Economy
  • Markets
  • Cryptocurrency
amn_bl.png
Opinion
  • Editorial
  • Columns
  • Thoughts of the Times
  • Cartoon
  • Today in History
  • Blogs
  • Tribune Service
  • Blondie & Garfield
  • Letter to President
  • Letter to the Editor
amn_bl.png
Lifestyle
  • Travel & Food
  • Trends
  • People & Events
  • Books
  • Around Town
  • Fortune Telling
amn_bl.png
Entertainment & Arts
  • K-pop
  • Films
  • Shows & Dramas
  • Music
  • Theater & Others
amn_bl.png
Sports
amn_bl.png
World
  • SCMP
  • Asia
amn_bl.png
Video
  • Korean Storytellers
  • POPKORN
  • Culture
  • People
  • News
amn_bl.png
Photos
  • Photo News
  • Darkroom
amn_NK.png amn_DR.png amn_LK.png amn_LE.png
  • bt_fb_on_2022.svgbt_fb_over_2022.svg
  • bt_twitter_on_2022.svgbt_twitter_over_2022.svg
  • bt_youtube_on_2022.svgbt_youtube_over_2022.svg
  • bt_instagram_on_2022.svgbt_instagram_over_2022.svg
  • Login
  • Register
  • Login
  • Register
  • The Korea Times
  • search
  • all menu
  • Login
  • Subscribe
  • Photos
  • Video
  • World
  • Sports
  • Opinion
  • Entertainment & Art
  • Lifestyle
  • Finance
  • Business
  • National
  • North Korea
  • 1

    Netflix apologizes for filming 'Single's Inferno 3' in marine sanctuary

  • 3

    In-N-Out Burger pop-up store attracts record crowd

  • 5

    Calls grow for female flight attendants to ditch skirts for pants

  • 7

    Hamburger franchises having trouble in M&A market

  • 9

    Man gets five-year jail term for K-pop concert ticket fraud

  • 11

    Small business owners urge stricter rules on migrant workers switching jobs

  • 13

    Transgender cyclist looks to spark debate in historic appearance

  • 15

    Suspect in grisly Busan murder sent to prosecutors for further probe

  • 17

    Nexon case reignites controversy over high level of inheritance tax

  • 19

    JYP to expand partnership with US music label

  • 2

    BTS' RM named honorary ambassador of war-remains excavation agency

  • 4

    'BLACKPINK the Game' showcases group's unique charm

  • 6

    EXO's Baekhyun, Xiumin and Chen in dispute with SM over contract issue

  • 8

    Pyongyang seeks to portray rocket as science effort by admitting failure: experts

  • 10

    Hallyu inspires Thailand to mull ways to export its culture

  • 12

    Police send girlfriend murder suspect to prosecution

  • 14

    From hardcore action to heart-throbbing romance, series to hit in June

  • 16

    Pandas at Everland become tourist magnet

  • 18

    S. Korea succeeds in L-SAM missile interception test for 3rd time

  • 20

    INTERVIEWFrench photographer highlights amazing transformations of dog meat farm survivors

Close scrollclosebutton

Close for 24 hours

Open
  • The Korea Times
  • search
  • all menu
  • Login
  • Subscribe
  • Photos
  • Video
  • World
  • Sports
  • Opinion
  • Entertainment & Art
  • Lifestyle
  • Finance
  • Business
  • National
  • North Korea
Entertainment & Arts
  • K-pop
  • Films
  • Shows & Dramas
  • Music
  • Theater & Others
Sat, June 3, 2023 | 07:47
Hallyu research should be conducted beyond Korean perspective: scholars
Posted : 2022-08-05 16:09
Updated : 2022-08-07 14:32
Lee Gyu-lee
Print PreviewPrint Preview
Font Size UpFont Size Up
Font Size DownFont Size Down
  • facebook
  • twitter
  • kakaolink
  • whatsapp
  • reddit
  • mailto
  • link
Moderator Woo Mi-seong, left, a professor at Yonsei University, speaks while speakers listen during the 2022 KF Global Korean Studies Forum at the Westin Josun Seoul hotel, Thursday. The speakers are, from left, professor Hong Seok-kyeong at Seoul National University, professor Parc Jimmyn at University of Malaya, professor Choi Jin-hee at King's College London, and professor Jin Dal-yong at Simon Fraser University. Screen captured from YouTube
Moderator Woo Mi-seong, left, a professor at Yonsei University, speaks while speakers listen during the 2022 KF Global Korean Studies Forum at the Westin Josun Seoul hotel, Thursday. The speakers are, from left, professor Hong Seok-kyeong at Seoul National University, professor Parc Jimmyn at University of Malaya, professor Choi Jin-hee at King's College London, and professor Jin Dal-yong at Simon Fraser University. Screen captured from YouTube

Scholar discuss hallyu phenomenon and research

By Lee Gyu-lee

Awareness of "hallyu," or the Korean wave ― a term coined in the late 1990s to describe Korea's cultural exports ― has been expanding around the world with the growing popularity of Korean content, such as director Bong Joon-ho's Oscar-winning film "Parasite" and Netflix's smash hit series "Squid Game."

Scholars say that the approach to studying hallyu's impact should go beyond the Korean perspective in order to expand the global phenomenon from a cultural subject into further sustainable studies in Korea itself.

"Some believe that in the early days, hallyu was only popular among East Asian nations and thought that it can only sweep across countries that are like-minded and have cultural similarities," Parc Jimmyn, a professor at the University of Malaya in Malaysia, said during a session titled "Hallyu Phenomenon and Research" at the 2022 KF Global Korean Studies Forum, organized by the Korea Foundation, Thursday.

"But now hallyu is sweeping across the world and that theory is not valid. So we need a comparative study and we need to be aware of implications for other regions," Parc added.

The professor explained that for Korean studies to become sustainable, people in the field should think about what different countries want and like about hallyu and implement reasons that make hallyu important to overseas scholars and audiences.

"For instance, economy and business scholars that are particularly not Korean scholars received support in looking at hallyu and that's how hallyu research came to develop so much," he said. "So, for Korea, how to define and utilize Korean studies should be pondered. And also, we need to think about how and what each different country can gain from hallyu."

Moderator Woo Mi-seong, left, a professor at Yonsei University, speaks while speakers listen during the 2022 KF Global Korean Studies Forum at the Westin Josun Seoul hotel, Thursday. The speakers are, from left, professor Hong Seok-kyeong at Seoul National University, professor Parc Jimmyn at University of Malaya, professor Choi Jin-hee at King's College London, and professor Jin Dal-yong at Simon Fraser University. Screen captured from YouTube
A scene of K-pop group BTS' concert held in Las Vegas this April / Courtesy of HYBE

Professor Hong Seok-kyeong at Seoul National University also pointed out a lack of high-quality resources available to non-Korean-speaking scholars.

"There were high-quality knowledge and papers on pop culture, but they were all in Korean, so they were only read by Korean scholars. As for the foreign scholars they cannot read these papers and it led to a knowledge gap on Korean pop culture," she said.

Noting that Korean pop culture developed based on interactions with the audience, she said Korean pop culture itself is a valuable research subject for a deeper understanding of modern-day Korea.

"Korean pop culture is formed in the close interaction with industry and the public. So the most intimate desires of hopes, frustrations, anxiety, fears, and joy permeate into genres. So, I believe that Korean pop culture should not be seen as a means (to attract research scholars), but in itself is a key area of research," Hong said.

"Hallyu is a product of the political-economic cultural, artistic sensibility, and imagination of Korean society. And they can see that pop culture, like dramas, includes all of these sensibilities and is a method for understanding contemporary Korea which makes it an attractive research topic."

Jin Dal-yong, a professor at Simon Fraser University in Canada, noted that scholars and hallyu industry figures should pursue making Korean culture relevant to global audiences while keeping its uniqueness.

"I think that unique Korean characteristics must be fully reflected in the content. (But, at the same time,) we need to deepen the trans-nationalization of hallyu," he said. "We should go beyond just stressing the Korean uniqueness of the content and create more universal, inclusive, and diverse content by working with specialists from other countries and cultures."


Emailgyulee@koreatimes.co.kr Article ListMore articles by this reporter
 
wooribank
Top 10 Stories
1Roland Garros 2023 Roland Garros 2023
2Seoul imposes sanctions on North Korean hacking group for role in space launch Seoul imposes sanctions on North Korean hacking group for role in space launch
3Airlines fiercely compete to acquire additional aircraft Airlines fiercely compete to acquire additional aircraft
4More banks offer daily interest payments on deposits More banks offer daily interest payments on deposits
5Hyundai Elevator launches AI, IoT-powered maintenance service Hyundai Elevator launches AI, IoT-powered maintenance service
6POSCO, GM expand joint EV battery materials investment in North America POSCO, GM expand joint EV battery materials investment in North America
7LG Chem joins Korean firms strengthening ties with Japan LG Chem joins Korean firms strengthening ties with Japan
8HMM tasked with preventing sale of Hyundai LNG to foreign firm HMM tasked with preventing sale of Hyundai LNG to foreign firm
9Korean stocks feared to lose steam on prolonged trade deficit, real estate doldrums Korean stocks feared to lose steam on prolonged trade deficit, real estate doldrums
10KAERI distances itself from Oxford professor's claim on Fukushima water KAERI distances itself from Oxford professor's claim on Fukushima water
Top 5 Entertainment News
1'HyeMiLeeYeChaePa' producer Lee Tae-kyung hopeful of second season 'HyeMiLeeYeChaePa' producer Lee Tae-kyung hopeful of second season
2How artist Michael Rakowitz resurrects lost past of Iraq through food packaging How artist Michael Rakowitz resurrects lost past of Iraq through food packaging
3From hardcore action to heart-throbbing romance, series to hit in June From hardcore action to heart-throbbing romance, series to hit in June
4[INTERVIEW] Lee Jun-hyuk unrecognizable in 'The Roundup: No Way Out' INTERVIEWLee Jun-hyuk unrecognizable in 'The Roundup: No Way Out'
5'Elemental' director on bringing his personal story of immigration to cinema 'Elemental' director on bringing his personal story of immigration to cinema
DARKROOM
  • Turkey-Syria earthquake

    Turkey-Syria earthquake

  • Nepal plane crash

    Nepal plane crash

  • Brazil capital uprising

    Brazil capital uprising

  • Happy New Year 2023

    Happy New Year 2023

  • World Cup 2022 Final - Argentina vs France

    World Cup 2022 Final - Argentina vs France

CEO & Publisher : Oh Young-jin
Digital News Email : webmaster@koreatimes.co.kr
Tel : 02-724-2114
Online newspaper registration No : 서울,아52844
Date of registration : 2020.02.05
Masthead : The Korea Times
Copyright © koreatimes.co.kr. All rights reserved.
  • About Us
  • Introduction
  • History
  • Contact Us
  • Products & Services
  • Subscribe
  • E-paper
  • RSS Service
  • Content Sales
  • Site Map
  • Policy
  • Code of Ethics
  • Ombudsman
  • Privacy Statement
  • Terms of Service
  • Copyright Policy
  • Family Site
  • Hankook Ilbo
  • Dongwha Group